MARIA CESPEDES BRAND
I was the founder and creative director of a boutique brand Maria Cespedes. I consolidated my passion for creativity and authentic love for design, working with mexican designers of high-end brands such as Kris Goyri and Francisco Cancino from Yakampot.
My sensibility and creative instict was inspired by my mother but inherited from my grandmother Maria, a self-taught seamstress who inculcated in me a dedicate sense for the design and construction of garments. That love served as inspiration to found the MARIA CESPEDES brand as a tribute to my grandmother.
My experience as a designer has enabled me to forge a classic and delicate aesthetic with a very personal touch; without forgetting the versatility that Maria Cespedes standed for.
Every created piece represented an evolution, dedication and especially the love for the savoir-faire inherited by my family roots.
The brand was born to share my family story. There is a strong connection between Maria and I. She inspired me to have a genuine love for what i do, to work hard, enjoy the process, to value the work of others and especially to be a strong and persistent person.
My main inspiration was the idea of creating an unique identity, an innovative vibe which would widely transmit the perspective that contemporary mexican design can bring. The aim of Maria cespede's aesthetics was to interpellate our clients to adopt an authentic style .
Throughout my experience with the brand i developed skills in many fields such as:
DESIGN AREA & PRODUCTION
- Research and development of collections
- Samples and paperwork for fittings
- Administration and execution of the creation and production processes.
MARKETING
- Content production and social media management of the brand
- Design and curator-ship of the aesthetic of Instagram and website
DISTRIBUTION & SALES
- Distribution of the brand in point sale (Boutique).
- Management of online sales.
ACHIEVEMENTS:
- Participation in the trade show CARAVANA AMERICANA 5th edition, LA LONJA MERCANTIL, COLECTIVO DE DISEÑO.
